Challenge
Present pressure washing services for residential and commercial properties and collect requests right on the website. No stock photos: every competitor uses them.
Portfolio Cleaning Chicago, USA 2020
Cleaning company website for Black Star of Chicago
A website for a company that pressure washes homes, facades and commercial properties. Every illustration and interface element was drawn specifically for the project.
- Client
- Black Star of Chicago Inc.
- Industry
- Cleaning and pressure washing
- Location
- Chicago, USA
- Year
- 2020
- What we did
- Design, illustrations, mobile version, development
Challenge, solution and result
Solution
We drew a series of single-line illustrations featuring one character and built the interface around them. The home page has a request form: pick a service, a property and the type of dirt, and you’re done.
Result
A request takes a few clicks, right from the first screen. The website is equally easy to use on desktop and phone, and the signature illustrations set the company apart from competitors.
What the website looks like
A cleaning brand people remember
Cleaning company websites tend to look alike: stock photos of cleaners, template sections and long forms.
We took a different route and created a character, then drew him in different settings: outside a house, at a gas station, with a pressure washer.
The illustrations explain the services faster than text, and the request form is split into simple steps so customers don’t abandon it halfway. The mobile version was designed separately, since most cleaning requests come from phones.
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