Challenge
Build a store where pet owners find it easy and enjoyable to choose food and accessories or book a service, and one that serves all of America.
Portfolio Online store Los Angeles, USA 2020
Pet store e-commerce website for Minsom
An online store for pet food and accessories with delivery across the US. Plus services, pet sitting and dog walking, all in one place.
- Client
- Minsom
- Industry
- Pet supplies and pet care services
- Location
- Los Angeles, shipping across the US
- Year
- 2020
- What we did
- Design, illustrations, online store, mobile version
Challenge, solution and result
Solution
We drew a warm illustrated world with dog characters, organized the catalog by category, gave services their own section and made checkout a couple of simple steps.
Result
A store with a recognizable personality: products and services in one place, a clear cart and a mobile version designed like an app.
Try the live store
This is Minsom’s working front end. Scroll the home page, open the catalog and a product page, book a dog walk and see how it all looks on a phone.
Wheel or trackpad — scroll inside the windowButtons above — pages and screen sizeDemo texts come from the English mockup
The store’s key feature
Dog walking or pet sitting in a couple of clicks
Owners don’t need to call and explain what their pet needs. Pick a service, check the details, and the price is calculated instantly. Leave a phone number, and the order goes straight to the company. See how it works on the site.
- 01ServicePet sitting or Dog walking — one button
- 02DetailsHow many dogs and what to add: a hike, the park, a walk with a friend
- 03ContactPhone, name and email — no sign-up
- 04DoneThe order reaches the company; the owner sees “Thank you” and the total
The store on desktop and mobile
Fresh screenshots of the working front end: home page, catalog, product page, service booking, cart and mobile version.
The store in motion
A video presentation of the project: home page, catalog, service booking, cart and checkout, on desktop and mobile. Full mockups of every page are in the website presentation.
What the website looks like
Meet the characters
We drew eight characters especially for Minsom. They greet shoppers on the home page, live in the catalog sections, on the booking screens and in the footer, and make the store recognizable. No animals were harmed in the making of this project :)
The project in numbers
- 13
- specialists on the team, from art director to QA testers
- 35days
- interface design
- 22days
- illustrations and characters
- 68days
- store front end and back end
- 700+
- hours of work on the project
- 500+
- interface options
- 30+
- illustration options
- 40+
- calls with the client, who only had to approve the work
A store with character
Pet stores often look like warehouses: endless product grids on a white background.
We wanted Minsom to feel like caring for a pet, so we relied on illustrations, a soft palette and friendly copy.
The catalog is split into clear sections: food, clothing and accessories, health and hygiene, treats. Pet sitting and dog walking have their own section, and the mobile version works like an app menu, with everything within thumb’s reach.
Tell us your idea.
We handle the rest
What does your company do, and what should the website achieve?
