Case study Video production USA 2024

Turnkey commercial video production for Looknet

For the launch of the Looknet classifieds board, we produced a commercial entirely in-house: script, casting, props and costumes, five locations, filming, editing, graphics and voice-over.

Looknet commercial: Video Production
Footage from the Looknet set on a phone
Client
Looknet Inc
Format
Commercial, 26 seconds
Locations
5 sets
Year
2024
What we did
Script, casting, props, costumes, filming, editing, voice-over

Looknet commercial

Looknet — Search, Buy, Sell · 26 seconds · shot in 6KLooknet website case study →

Five characters, five stories

People find jobs, employees, furniture and cars on Looknet, so the commercial has five heroes and five deals: a florist finds a job, a stylist finds an employee, a young woman buys furniture, another sells her car, and a young man buys it. It ends with the app on screen.

Looknet commercial still: a florist found a job on Looknet
Found a jobFlorist at a flower shop
Looknet commercial still: a stylist found an employee on Looknet
Found an employeeStylist in a walk-in closet
Looknet commercial still: a young woman bought furniture on Looknet
Bought furnitureA new apartment full of boxes
Looknet commercial still: a woman sold her car on Looknet
Sold her carAt home in the kitchen
Looknet commercial still: a young man bought that car on Looknet
Bought that carThe buyer behind the wheel
Looknet commercial still: end card with the app
End cardThe Looknet app on screen

Behind the scenes

Photos and videos from the set: lighting, a cinema camera on a slider, actors, props and the crew. Photos open full size; clips play at the tap of a button.

Fully turnkey

The client received a finished commercial from a single team: we handled every stage, from the idea to ad-ready files.

  1. 01ScriptFive short stories: people selling and buying things they no longer need
  2. 02CastingActors chosen for each character, from the florist to the driver
  3. 03Props and costumesLooknet-branded boxes, flowers, clothing, electronics, a car
  4. 04LocationsA flower shop, a wardrobe, an apartment, a kitchen and a street
  5. 05FilmingCinema camera, slider, stabilizer, staged lighting
  6. 06Editing and colorCut to the music, color graded in a warm palette
  7. 07GraphicsThe Looknet app screen and a closing logo card
  8. 08Voice-overAn English-language voice and sound mixing
  9. 09FormatsA 6K master plus versions for YouTube, the website and social media

Tell us your idea.
We handle the rest

What does your company do, and what should the website achieve?