Jewelry store website for Saltanat Diamond Gallery
A catalog website for a jewelry house in Astana. As you scroll, a hand-drawn city with the Bayterek tower turns into the boutique’s facade, and the catalog holds more than 900 pieces with detailed gemstone specs. Design, illustrations, animation and development.
- Client
- Saltanat Diamond Gallery
- Industry
- Jewelry
- Location
- Astana, Kazakhstan
- Year
- 2025
- What we did
- UX, design, illustrations, animation, development
Try the live website
This is the working build of the project. Scroll the home page and the city zooms in to reveal the boutique’s facade. Switch to the catalog and a product page, and view the site on a phone.
Wheel or trackpad — scroll inside the windowButtons above — switch screen sizesDemo texts come from the English mockup
Instead of stock banners — a hand-drawn Astana that grows into the Saltanat boutique
Saltanat Diamond Gallery is a jewelry house from Astana with a boutique in the Hilton Astana: pieces with Kazakh ornament, diamonds and colored stones. The challenge: a catalog website that conveys the brand’s status and brings in inquiries from Kazakhstan and abroad.
- 01Hero animationA preloader with the logo, then the city zooms in and reveals the boutique’s facade
- 02Filterable catalogCategories, subcategories and sorting — more than 900 pieces
- 03Product pagePurity, metal, weight and stone carats, on-model photos and a one-click inquiry
- 04Display-case footerThe boutique’s contacts rest in a jewelry display case — the brand’s finishing touch
- Platform
- WordPress and WooCommerce
- Languages
- Russian, Kazakh, English
- Animation
- GSAP and ScrollTrigger
- Boutique
- Hilton Astana hotel
A mobile version built for one hand
People often choose jewelry on their phones, so we designed the mobile version separately. The same city animation, a two-column category showcase and a bottom bar that is always under your thumb.
- 01Call, WhatsApp, search and menu in the bottom bar
- 02A filterable catalog in a slide-out drawer
- 03On the product page, the inquiry button stays pinned to the bottom of the screen
What the website looks like
Tell us your idea.
We handle the rest
What does your company do, and what should the website achieve?
