Challenge
Turn a price list with hundreds of items into a catalog people want to flip through, and one that drives sales for partners and in coffee shops.
A printed catalog and price list for a coffee company. Each section — coffee, syrups, accessories and the team — got its own advertising graphics.
Turn a price list with hundreds of items into a catalog people want to flip through, and one that drives sales for partners and in coffee shops.
Each section got its own ad scene: a coffee plantation on the cover, an orange grove for the syrups, and separate spreads for accessories and the team.
A catalog where items are easy to find and the section covers work as standalone advertising posters.
A typical price list is a table people open only to check a price.
We turned it into a magazine: each section opens with a bold ad cover, followed by neat spreads with product cards.
The graphics were composited from photos and illustrations in Photoshop: plantations, fruit, steam rising from a cup. A consistent green ties all the sections into one brand.
What does your company do, and what should the website achieve?