Portfolio Book covers Banners Moscow, Russia 2018–2026

Ad graphics and book covers for astrologer Irina Grit

Book and course covers, ad banners and social media creatives. All the graphics work on irinagrit.ru, the No. 1 metaphysics portal on the Russian-speaking internet, and in advertising.

“Liu Yao” book cover from the Metaphysics series

“Zi Wei Dou Shu Pro” course cover: a box with gold foil stamping

“Minor Stars. Volume 1” book cover by Irina Grit

Client: Irina Grit
Industry: Metaphysics and astrology
Location: Moscow, Russia
Years: 2018–2026
What we did: Cover series, ad scenes, banners

Challenge

Irina Grit’s books and courses sell on her portal and on social media. Every edition needs a cover people recognize in their feed and an ad banner for the Books section.

Solution

We created the restrained Metaphysics series — white cover, red title, gold Chinese characters — and placed the books in lifelike scenes: moss, flowers, marble, red velvet.

Result

A recognizable line of editions: covers, banners and creatives work together on the portal, in newsletters and on social media, and new volumes follow ready-made rules.

01Banners

Banners for the portal

Wide ad banners for the portal’s Books section and for social media announcements. Each book and each system gets its own scene.

“Zi Wei Dou Shu” ad banner for astrologer Irina Grit: a purple pagoda and Chinese characters on a red background — 01“Zi Wei Dou Shu” banner

Banner for Irina Grit’s book “Purple Emperor. For Beginners”: two books in a night garden — 02“Purple Emperor” book banner

Ad banner for Irina Grit’s “Star Compass” books against a red curtain — 03“Star Compass” series banner

02Book covers

“Metaphysics” series covers

White cover, red title and gold Chinese characters: the volumes on Earthly Branches, Symbolic Stars and Liu Yao are recognizable at first glance.

Cover of Irina Grit’s book “Si Sha, Kong Yao, Fu Zuo Yao. Minor Stars, Volume 1” among proteas — 04“Minor Stars. Volume 1” cover

Social media ad creative: Irina Grit’s “Earthly Branches” books among flowers on a pastel background — 05“Earthly Branches” social media creative

Cover of “Earthly Branches. Volume 1” from the Metaphysics series, on moss — 06“Earthly Branches. Volume 1” cover

Cover of Irina Grit’s book “Liu Yao. Minor Stars” on marble with jade and gold — 07“Liu Yao” cover

Cover of Irina Grit’s book “Symbolic Stars. Rings of Fate” among orange flowers — 08“Symbolic Stars” cover

Open “Earthly Branches” books with tables inside, on a blue background — 09“Earthly Branches” books, inside pages

03Courses

Course covers

We designed the “Zi Wei Dou Shu Pro” and “Qi Men Dun Jia” courses as gift boxes with gold foil stamping: a premium product that looks premium.

Cover of Irina Grit’s “Zi Wei Dou Shu Pro” course: a purple box with gold foil stamping among flowers — 10“Zi Wei Dou Shu Pro” course cover

Cover of Irina Grit’s “Qi Men Dun Jia” course: an orange box with gold foil stamping — 11“Qi Men Dun Jia” course cover

04Book

The book “People. A Businessman’s Handbook”

A dark blue cover with a starry sky and a series of ad scenes for the book launch: stars, smoke and fire, a moonlit night.

Cover of Irina Grit’s book “People. A Businessman’s Handbook” among hanging stars — 12“People” — hanging stars

The book “People. A Businessman’s Handbook” on driftwood amid smoke and fire — 13“People” — smoke and fire

Irina Grit’s book “People. A Businessman’s Handbook” on a moonlit night — 14“People” — moonlit night

One series, dozens of scenes

The Metaphysics series covers share one grid: the author’s name at the top, Chinese characters in gold, the title in red, and the section and year at the bottom.

So every new volume looks like part of the same library from day one.

For advertising, each book gets its own scene: moss and flowers for “Earthly Branches,” proteas for “Minor Stars,” marble and jade for “Liu Yao.” These shots appear in the Books section of Irina Grit’s portal, which we also designed and developed, and go out to social media as ad creatives.

irinagrit.ru portal case study Open irinagrit.ru