Case study Flooring Sacramento, USA 2023

Flooring company website for FCM Floor Company

Website for a company that installs laminate, hardwood, tile and carpet in California. The centerpiece is the calculator: the client picks a flooring type, enters room dimensions, chooses a material and sees the total right away. Design, illustrations, animation and development.

Hero screen of the FCM Floor Company website: an installer laying laminate in a bright room
Mobile version of the FCM Flooring company website
Client
FCM Floor Company
Industry
Flooring installation and repair
Location
Sacramento, USA
Year
2023
What we did
UX, design, illustrations, calculator, development

Try the live website

This is the project’s working front-end. Scroll the home page and the illustration layers will move apart. Open the calculator to price a floor for your own room, and see the site on a phone.

fcmfloor.com

Wheel or trackpad — scroll inside the windowButtons above — switch screen sizesTabs — home, service, project and calculatorRequests from the demo are not sent anywhere

Clients see the floor price before they call — based on their own rooms

FCM Flooring installs and repairs floors in Sacramento and the surrounding suburbs: vinyl laminate, hardwood, carpet and tile. Customers usually don’t know the price until an installer comes out to measure. The goal: a website that calculates the cost on its own and brings in requests with a clear scope of work.

  1. 01Two-mode calculatorQuick mode by area, detailed mode by room, wall and stair step
  2. 02Textured materialsThe client picks flooring from photos of the planks and sees the price per square foot right away
  3. 03Illustrated hero screenAn installer lays a floor in a bright apartment, and the illustration layers move apart on scroll
  4. 04Estimate and requestThe estimate builds up on the right, deposit included, and the request goes out with the service, dimensions and total
Platform
Nuxt.js and WordPress
Calculator
Custom Vue module: 6 types of work
Animation
GSAP and ScrollTrigger
Team
11 people, from art director to QA tester
Preloader, illustration and home page
Calculator: room, material, request

Mobile version — everything within thumb’s reach

People often open the site on their phone right in the room they plan to renovate. So contact options and the menu sit in the bottom bar, and the calculator switches to a single column.

  • 01Call, email, Facebook, Telegram and the menu in the bottom bar
  • 02Swipeable services and projects
  • 03The calculator estimate collapses into a bar at the bottom of the screen

Website mockups

01Website with a project estimate system
02Mobile home page
03Menu and materials on a phone
04Cost calculator in a couple of clicks
05Room-by-room estimate
06Request and confirmation
07Services, numbers and projects
08Website screens
09“Vinyl laminate” service page
10Website on a laptop

Tell us your idea.
We handle the rest

What does your company do, and what should the website achieve?