Case study Insurance Chicago, USA 2021

Insurance agency website for Grape Insurance

A website for an independent insurance agency in the Chicago suburbs that covers homes, cars and trucking. We designed the logo, brand identity, a series of illustrations and a website with an online quote request.

Case study cover: Grape Insurance Agency wordmark — website for a Chicago insurance agency
Mobile version of the Grape Insurance agency website: hero with a house and a semi truck
Client
Grape Insurance Agency
Industry
Personal and commercial insurance
Location
Chicago, USA
Year
2021
What we did
Logo, brand identity, illustrations, design, mobile version, development

Try the live website

This is the working build of the home page. Scroll it and the house, the car and the semi truck separate into layers. Open the FAQ, flip through the benefits, switch the view to a phone.

grapeins.com

Wheel or trackpad — scroll inside the windowButtons above — switch screen sizesDemo texts come from the English mockup

Instead of stock photos — a hand-drawn suburb at dusk with a house, a car and a semi truck side by side

Grape Insurance is an independent insurance agency in Woodridge, near Chicago. It insures families and trucking companies. The challenge: a website that shows who the agency insures from the very first screen and looks nothing like competitors’ sites with stock handshakes.

  1. 01Preloader and parallaxA grape-cluster logo, then the house, car and semi truck separate into layers as you scroll
  2. 02A choice on the first screenPersonal and Commercial buttons lead straight to the right type of coverage
  3. 03Services and benefitsIllustrated cards and a slider with photos in arches
  4. 04FAQ, quote and claimFAQ, a policy quote and a step-by-step claim form
Brand identity
Logo, business cards, letterhead
Illustrations
Illustrator and Photoshop
Front-end
Pug, Sass, jQuery, GSAP
Site language
English
Preloader and hero parallax

Mobile version — a separate layout

Every block is rebuilt for a phone screen: the hero illustration, service cards, the benefits slider and the FAQ. The menu opens from the bottom, and the agency’s phone number is always in the header.

  • 01Custom illustration frames for a narrow screen
  • 02Personal or Commercial — right on the first screen
  • 03Swipe through the benefits slider

What the website looks like

01Hero: a suburb at dusk and a choice of coverage
02Services over a road with a semi truck
03Benefits: a slider with photos in arches
04Main illustration: a house, a car and a semi truck in one scene
05From sketch to final: Illustrator and Photoshop
06Logo, business cards and letterhead
07FAQ
08Policy quote and claim form
09About page
010Mobile version: hero, services, benefits
011Mobile version: FAQ and menu
012Quick quote from a phone

Tell us your idea.
We handle the rest

What does your company do, and what should the website achieve?