Case study Montessori preschool Tokyo, Japan 2021

Preschool website for First Steps Montessori

An English-language Montessori preschool and school in Tokyo, Japan. A warm, homey design, real photos of the children instead of stock images, clear programs, a schedule and prices in yen. UX, design, front-end and a WordPress build.

Hero screen of the First Steps Montessori preschool website on desktop
Mobile version of the First Steps Montessori preschool website
Client
First Steps Montessori English School
Industry
Montessori preschool and school
Location
Tokyo, Japan
Year
2021
What we did
UX, design, front-end, WordPress

Try the live website

This is the project’s working front-end. Swipe through the sliders, open the parents’ questions, go to the program page with the schedule and prices, and see the site on a phone.

firststepsmontessoritsukuba.com

Wheel or trackpad — scroll inside the windowButtons above — switch screen sizesTabs — home, program, teacher, events2021 version; forms and the language switch are disabled in the demo

A warm, homey site where you’d want to bring your child

First Steps is an English-language Montessori preschool in Tokyo. It follows the North American Montessori Center curriculum and takes children from age one up to elementary school, in groups of up to 15. Both Japanese and international families read the site, so it is bilingual. The goal: convey the school’s atmosphere from the first screen and bring parents in for a free tour.

  1. 01Collage hero screenReal photos of children in soft shapes, a “Free Tour” button and the phone number in the header
  2. 02Program pageAge range, gallery, benefits, weekly schedule and prices in yen — everything parents ask about
  3. 03TeachersArch-shaped cards and a separate page for each teacher with their education and story
  4. 04Events and FAQA feed of trips and celebrations, and an FAQ that shows each answer next to the list of questions
Platform
WordPress
Languages
English and Japanese
Fonts
New York and Poppins
Interface
Swiper sliders, sections that reveal on scroll
Home page
Program: schedule and prices

Mobile version for parents on the go

Parents usually open the preschool’s site on their phone: on the way to work or while their child is at the playground. So in the mobile version everything important is within thumb’s reach, and long texts don’t get in the way of the sign-up button.

  • 01Call, Facebook, Instagram and the menu in the bottom bar
  • 02Long descriptions are collapsed under “Learn More”
  • 03The schedule swipes by day of the week

What the website looks like

01Hero screen: photos of real school life instead of stock images
02Programs: preschool, after-school, Saturday school
03School life — a slider with real photos
04Weekly class schedule in English
05Transparent prices in yen: enrollment fee, monthly fee, uniform, lunches
06Teachers — arch-shaped cards
07Mobile version: home and program page
08Mobile version: daily schedule and FAQ
09Teacher page: education and story
10Events: summer school, trips, celebrations

Tell us your idea.
We handle the rest

What does your company do, and what should the website achieve?