Challenge
Present the company’s product lines clearly and help visitors quickly find their way through a huge range of more than 5,000 products.
A website for a company that supplies pipeline valves and engineering plumbing. The visualizations explain what the company does before visitors start reading.
Present the company’s product lines clearly and help visitors quickly find their way through a huge range of more than 5,000 products.
We created shut-off valve visualizations that explain the company’s business without words, and on the second screen we organized the entire range by category.
From the first screen, visitors understand where they are, and they reach the right catalog section in a couple of clicks.
Engineering equipment supplier websites often turn into endless tables.
We started with the imagery: a 3D visualization of gate valves and ball valves in a dark, “technical” atmosphere sets the tone right away.
Next came navigation: products are grouped into broad categories with clear cards, so an engineer or procurement specialist can quickly find their product group without scrolling through thousands of items.
What does your company do, and what should the website achieve?