Portfolio Packaging Los Angeles, USA 2021

Pet store packaging design for Minsom

Stand-up pouches for the store’s own line of treats, shipping boxes, a gift tag and a brand pattern. The packaging features the same characters as the store’s website.

Orange turkey-flavor Minsom stand-up pouch

Purple salmon-flavor Minsom stand-up pouch

Two Minsom Jerky treats pouches floating in the air

Client: Minsom
Industry: Pet supplies and treats
Location: Los Angeles, USA
Year: 2021
What we did: Stand-up pouches, boxes, tag, pattern

Challenge

Minsom sells pet food and accessories across America and is launching its own line of treats. It needs packaging people recognize on the shelf and in their feed, and a parcel that feels good to open.

Solution

We carried the illustrated dogs and brand colors from the website over to the packaging. The pouch color and an icon signal the flavor, benefits sit on short badges, and the ingredients go on the back.

Result

The website, box, treat pouch and tag speak one language. A new flavor comes together on the existing template: we change the color, icon and text.

01Treats

Stand-up pouches for Jerky treats

A line of jerky treats in zip-lock stand-up pouches. The pouch color signals the flavor: purple for salmon, orange for turkey. The front carries a flavor icon and four benefits; the back has the ingredients and guaranteed analysis.

Three Minsom Jerky treats pouches, salmon and turkey, on a purple and orange background — 01Jerky treats line

Orange Minsom Jerky treats pouch, turkey flavor, with a terrier — 02Turkey flavor

Purple Minsom Jerky treats pouch, salmon flavor, with a terrier — 03Salmon flavor

Two Minsom Jerky treats pouches floating on a purple background — 04Two flavors in flight

Back of a Minsom pouch: ingredients, guaranteed analysis and a chihuahua — 05Back: ingredients and analysis

Back of the orange Minsom pouch with the treat ingredients — 06Back of the turkey flavor

07Backs next to the logo

02Boxes

Shipping boxes and a tag

Every order arrives in a blue box with the logo and the website’s characters. A Labrador holds a “Thank you” bag in its teeth, so the customer hears a thank-you before even unboxing. For gifts, we made a purple box with toys and treats.

Blue Minsom tag on a jute string on a peach background — 08Gift tag

Two blue Minsom shipping boxes with a terrier and a Labrador on an orange background — 09Shipping boxes

Blue Minsom box with a Labrador and a Thank you bag on a purple background — 10Labrador with a “Thank you” bag

Purple Minsom Toys and treats gift boxes with a terrier on an orange background — 11Gift box with toys and treats

03Pattern

Brand pattern

Bones, spots in the brand colors and the terrier mascot with the logo. The pattern is seamless: it fills packaging backgrounds, wrapping paper, banners and social media posts.

The packaging continues the website

We also designed the Minsom website: a warm illustrated world with a terrier, a Labrador and a chihuahua in a sweater.

The packaging continues that story. On the box, customers see the same characters as on the store’s website and recognize the store before they even open the parcel.

The packaging copy is in English: the product was made for the US market. The back has everything shoppers look for before buying: ingredients, guaranteed analysis, distributor contacts and weight.

Minsom website case study View on Dribbble